CALGARY: With the prestigious Calgary Stampede just days away, local small business owners say this year’s event could not come at a better time as they grapple with rising operational costs and tighter profit margins.
For restaurant owner and chef Ashish Damle, the annual influx of visitors marks a turning point for the season. “The impact is significant. It really, really helps a small business operator like us,” said Damle, owner of Wok and Co. and several other dining establishments in Calgary.
Damle noted that his restaurants typically witness a weekly revenue surge of between 40% and 60% during the Stampede, with elevated sales frequently sustaining through the remainder of July. The additional foot traffic is particularly vital this year. “It is challenging. I’m not going to sugar-coat it. Costs are really up,” he shared, explaining that spiking food and fuel prices directly squeeze bottom lines, though major events offer a vital financial cushion.
The economic ripple effect extends well beyond the culinary sector. Robby Khunkhun, an Airbnb host and real estate specialist, observed that while July remains his busiest month of the year, initial bookings have been slightly slower compared to last summer. However, he remains optimistic about last-minute summer reservations, adding that the city is fortunate to host an event that provides such a massive economic lift. “A lot of people are relying on this income to bank for the summer, to help them get through the winter,” Khunkhun stated.
Beyond immediate financial gains, business owners emphasize that the festival provides invaluable marketing exposure, introducing local brands to a massive international audience.
According to an economic impact analysis conducted by MNP for the Calgary Stampede, festival-related activity generated a staggering $872.4 million in economic output nationally in 2025. Of that total, $664.2 million was injected directly into Calgary’s local economy, including nearly $191 million in wages and salaries for Calgarians.
