TORONTO, ON – Cinema lovers in Ontario and across Canada have a delicious reason to visit the theaters this week. To celebrate National Popcorn Day, Cineplex has announced it will be giving away free popcorn from January 16 to January 19, 2026. While the official National Popcorn Day falls on January 19, the entertainment giant has decided to expand the festivities into a four-day “National Popcorn Weekend” to allow more fans to partake in the celebration.
The offer is available exclusively to Scene+ members. To claim the treat, members must purchase a valid movie ticket for a showtime on any of the promotional days and scan their membership card or the Scene+ app at the concession stand. Each member is eligible for one free small bag of popcorn per day. Cineplex officials noted that since popcorn is an essential part of the movie-going ritual, extending the offer ensures that the celebration is more accessible to the public.
This promotion follows a successful year for the theater chain, with reports highlighting that popcorn remained the most popular snack sold at Cineplex locations throughout 2025. In addition to this weekend’s giveaway, Cineplex recently announced the return of its “$5 Tuesdays” starting January 20, offering discounted tickets and snacks through late February. Whether you are catching the latest blockbuster or an indie flick, this weekend provides the perfect excuse to enjoy a classic cinematic snack for free.
